Unique Selling Proposition (USP)
USP – Why should anyone do business with your company versus your competition?
Your unique selling point is the special twist on your business that compels people to buy from YOU instead of buying from your competition — regardless of the price.
Your USP should make people say, “Cool! That’s exactly what I want. I don’t care how much it costs!”
Creating a winning unique selling point is powerful and it’s the first step of the revolutionary Four Step Marketing method.
Generate Leads Using Your Platforms and Offers
Step two of Four Step Marketing involves determining the right platforms where you’ll deliver free offers to potential buyers. Well, they’re not totally free — your prospects will exchange their contact information for your free offer.
Once you have their contact information, you can follow up with them and market to them throughout the entire buying process. You’ll take them from prospect to customer and then from customer to repeat customer for life.
Your free offer doesn’t have to be expensive to produce. It just needs to provide information valuable enough to prospects to give you their contact information.
Free offers might be an eBook, CD, DVD, coupon, report, podcast, or anything else valuable to your prospects.
Measure and Leverage the Marketing Arsenal
But what is the Marketing Arsenal?
- Search Engine Optimization
- Social Media Optimization
- Video Marketing
- Pay per Click Marketing
- Content Marketing
- Referral Marketing
- Affiliate Program Integration
- SMS or Text Message Campaigns
- Mobile Apps
- Direct Mail Marketing
- Radio & TV Marketing
- Magazine or Print Marketing
Automate Your Follow-up with Marketing Automation
Most businesses do not follow up with prospects. In every place that you touch prospective buyers, there should be an offer made to secure the prospect’s email and/or cell phone number. It’s pointless to get this information if you do nothing with it. If you are waiting for your salespeople to do this…well if you have salespeople you know the rest.
Marketing automation is online software that automatically follows up with prospects as part of a system. There are lots of different applications that do this, but for the sake of simplicity, we call it marketing automation. It is the delivery mechanism to send the emails, letters, postcards, SMS messages, and even prerecorded phone messages.
Start to take back your business with four step marketing automation.